Nasha Mukt Yuva is an awareness initiative created in collaboration with Ahmedabad Police, with a focus on building greater awareness around drugs and their impact on young people, families and communities.

Drugs are not always easy to understand or recognise. The signs may not always be visible, conversations can be difficult to begin, and misinformation or stigma can sometimes prevent people from seeking the right support. This campaign aims to make those conversations easier by bringing reliable, accessible and meaningful information together in one place.

Through awareness films, educational resources, a dedicated handbook and informative articles, Nasha Mukt Yuva seeks to help people understand drugs and their impact, recognise possible warning signs and become more aware of the different forms of professional support available.

Our approach goes beyond simply saying no to drugs. It is about understanding why awareness matters, how to recognise when someone may need support, how to approach conversations with empathy, and where to turn for professional guidance.

We believe that creating a healthier and more supportive society begins with informed individuals and open conversations. Every young person, family member and community has a role to play in building awareness and encouraging a culture where seeking help is understood as a step towards recovery — not something to be hidden.